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Our Rolex history

LV Luxury is a family business, founded in 1999 by Ezra & Alan Bekhor. Ezra began his fine jewelry profession in 1976 when he opened The Chainery at the Meadows Mall in Las Vegas.
The store was a huge success, and he extended it to six other sites around Las Vegas over the next two decades. LV Luxury, a firm that pays tribute to the world of exquisite timepieces, was created when Alan Bekhor joined the family business in 1999. Christine Sidoris, Vice President, joined LV Luxury in 2013 as Managing Director at Horologio and is now overseeing our Rolex Boutique at the Shops at Crystals. Her extensive experience with Rolex dates back to 1999.

Our History at LV LUXURY in Nevada

Luxury experience

LV Luxury Jewelers, prominently located on the iconic Las Vegas Strip inside the Shops at Crystals, offers an exceptional experience into the Rolex journey. An Official Rolex Jeweler since 2018, family owned & operated and a staple in the luxury industry since 1999, our dedicated team is here to serve you. With a certified Rolex Service Center and on-site Rolex Watchmaker, LV Luxury offers unmatched service and client experience. We invite you to visit our beautiful boutique and look forward to welcoming you.

Our History at LV LUXURY in Nevada


‭‭LV Luxury Jewelers, located on the world-famous Las Vegas strip inside the Shops at Crystals, brings Rolex to their six-store portfolio. With a highly knowledgeable sales staff and unmatched customer service, LV Luxury offers a premium retail experience that transports you into the world of refined watchmaking. LV Luxury Jewelers invites you to visit our exceptional boutique where design, creativity, and exceptional client experience are prized above all else.

The Rolex History of LV Luxury